BUY-SIDE M&A

We advise investors and ownership groups on the acquisition of professional sports franchises and related companies across sports, media, and entertainment. Our buy-side M&A services include sourcing opportunities, conducting in-depth market and financial due diligence, providing independent valuations, and structuring acquisition financing. With a proven track record in global sports investments, we guide clients through every stage of the acquisition process to secure long-term strategic value.

SELL-SIDE M&A

We specialize in advising team owners, leagues, and operators on the sale of professional sports franchises and sports-related businesses. Our sell-side M&A advisory maximizes both financial outcomes and strategic deal terms by leveraging our global network of investors, private equity firms, and industry leaders. We position assets to achieve premium valuations while ensuring transactions align with long-term goals.

PRIVATE CAPITAL RAISING

We raise growth capital—equity and debt—for sports, media, and entertainment companies with strong revenue potential and defensible market positions. Our capital raising services connect management teams, founders, and financial sponsors with institutional investors, family offices, and strategic partners. Whether for expansion, acquisition, or recapitalization, we deliver customized fundraising strategies that drive sustainable growth.

LIMITED PARTNERSHIP TRANSACTIONS

We advise on minority and limited partnership transactions involving professional sports franchises and sports-related assets worldwide. Our team understands the unique complexity of acquiring or divesting non-controlling stakes, and we provide strategic guidance on valuation, governance, and deal structuring. By connecting buyers and sellers with qualified global investors, we ensure efficient and successful transactions.

STADIUM & ARENA FINANCING & ADVISORY

We provide end-to-end advisory for stadium, arena, and sports venue development projects. Our expertise includes structuring financing solutions, securing capital from diverse sources, and guiding clients through negotiations with municipalities, universities, leagues, and private partners. With a global track record in sports infrastructure financing, we deliver innovative strategies that balance financial efficiency with long-term growth.

COLLEGIATE TRANSACTIONS

We advise universities, athletics departments, and conferences on the structuring and financing of athletics investments. Utilizing our deep experience and proven track record of success in professional sports, we objectively advise on financial structures and solutions to achieve optimal financial and strategic outcomes for all sports programs. We leverage an extensive network of current and former leaders in college athletics, private sector industry leaders, high net worth individuals, and institutional equity firms to ensure complex solutions are actionable.

VALUATION APPRAISALS

We offer bespoke, fully independent appraisal services to value interests in sports-related assets, including professional teams, related infrastructure like stadiums and arenas, and operating companies across the broader sports, technology, media and entertainment landscape. Use cases for valuation appraisals can vary situationally, such as tax or estate planning, marking investments to market, lender requirements or independent third-party verification of underlying asset value.

We perform a comprehensive diligence assessment of a business’s core financial drivers, capitalization, governance structure and underlying market dynamics, applying the most relevant valuation methodologies for sports assets to determine an estimated fair market value. Our proprietary knowledge of the sports industry formed over decades of advising on M&A and financing transactions, allows us to meet client objectives in accurately valuing assets that are uniquely esoteric. ICS has completed valuation appraisals for assets in the following leagues and categories:

  • NFL
  • NHL
  • MLB
  • MLS
  • Premier League
  • Ligue 1
  • NWSL
  • EFL
  • USL
  • MiLB
  • Sports-adjacent operating companies
  • Sports & entertainment facilities